About Us

The home of top décor, beauty and fashion brands.

 

About-Us-Babyshop.jpg

Lifestyle, which was launched in 1998, is a leading retail destination for branded beauty, fashion and home products.

 

Our products, which offer an eclectic array of solutions for the modern-day fashionista and her home, include makeup, perfumes, fashion bags & accessories, home décor, home furnishings, bath décor, home fragrances, spa products and teen gifts.

 

In addition to our in-house brands, Elite D'Art, Adore and Sasha, Lifestyle brings customers closer to celebrated international brands such as NYX, Maybelline, Max Factor, Deborah Milano, Fiorelli, Guess, Charlotte Reid, Jansport, Minmie, Kimmidoll, Baylis & Harding, Grace Cole, Jane Seymour, Kathleen Koszyk, Berkshire Blanket, Made by Zen and Wax Lyrical.

 

11
Countries

in the Middle East, North Africa and the sub-continent region.

200+
Stores

retailing top brands in makeup, perfumes, teen products and home décor.

1
Million+ sq.ft

of retail space, with stores ranging between 1,200 and 12,000 sq.ft.

2700+
employees

dedicated to offering a superior customer experience.

 

A part of the Landmark Group, Lifestyle has over 200 stores across the MENA region, Yemen, Libya and Tanzania, with more than 2,000 dedicated team members servicing about 1 million sq. ft. of retail space.

 

Our Brands

Lifestyle offers an unparalleled range of products across the home and beauty departments, through a wide selection of leading international labels and in-house brands. Our collections are hand-picked to offer unbeatable value to our quality-conscious customers.

 

Our Centrepoint Connection

Across the region, there are Lifestyle stand-alone stores and those within Centrepoint as shop-in-shop stores. Our presence in Centrepoint enables us to offer our customers a comprehensive shopping experience that reflects our range of brands and products.