It's a Beauty Loyalty Program
ZEINA, meaning ‘beautiful’, is a Beauty Loyalty Program designed to enhance your experience even beyond the glamorous products. It is a place where you can get tips and tricks, inspiration from beauty insiders and an access to multiple other benefits.
Connected to your Shukran
Shukran members, with an annual spend of AED 1,000 on beauty products from Lifestyle, will automatically be enrolled in our program. So, start shopping online or instore and unlock the world of ZEINA.
With many benefits
as Shukran points
Exclusive Event Invites
Beauty Picks of the Month
BOURJOIS Rouge Velvet The Lipstick
A smooth, matte lipstick that will last you all day.
ISADORA Stick 'n Brush
The easiest way to make your cheeks glow.
KLARA Zero Pores Primer
Eliminate large pores, shine and texture.
NYX Worth the Hype
A volumizing and lengthening mascara for a truly gorgeous gaze.
Our blogs are here to inspire you and help you perfect any look. We’ll give you top tips, some amazing retro style pointers from bygone eras, the hottest colours and looks, as well as our Beauty Picks of the month. Time to become a pro!
Beauty Picks of the Month
Start this season off in style with our favourite beauty products of September 2018, guaranteed to make you look and feel your best after summer.
Karen's beauty picks for humid weather
We're thrilled to start a new series featuring our head of beauty, Karen Wells, an industry insider who brings with her over 20 years of experience with top beauty brands.
Welcome to ZEINA!
Announcing the launch of Lifestyle's exclusive beauty club ZEINA, a club designed to enhance your experience even beyond the glamorous products.
Meet our Panel:
Meet our fabulous panel of beauty experts - Every month, they will be sharing the hottest products in their makeup bag!
Noor Ali (@theposhnoor)
Noor is a fashion, lifestyle and beauty blogger living in Saudi Arabia. She loves jewelry and travelling and her favorite hobbies are writing, shopping and drawing.
Asma Lootah (@by_asmalootah)
Asma, a celebrity makeup artist, is the first Emirati woman to combine the art of makeup and fashion styling. Her vision is to inspire women and educate them on beauty and fashion.
Hiba Amjed Sabri (@hibaamjedsabri)
Hiba, a Dubai based Vlogger, started her journey on Instagram sharing her love for makeup and skincare. She later created her own YouTube channel focusing on makeup tutorials, DIYs and product reviews.
Nur Al Oteibi (@nurao)
Nur Al Oteibi is an aspiring artist who began her journey at a very young age, with a curious mind and a piece of paper. With social media, she shares her talent and love for makeup with the world.
Bashayer Alotaibi (@alotaibi.bashayer)
Bashayer Alotaibi is a self-taught makeup artist with multiple interests: make up, interior designing, speed, song composition and rapping. To her, music and color are the essence of life.
Sarah AlYafei (@sarahalyafei)
Sarah AlYafei, born and raised in Saudi Arabia, wanted to be a doctor but ended up becoming an actress. She’s shy but is talkative and loud when she’s comfortable around you.
Zena Louay (@zena_louay)
Zena Louay is a fashion, beauty, lifestyle and travel blogger from Iraq but living in Dubai. She loves her makeup, clothes and her 10-year old son.