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It's a Beauty Loyalty Program

ZEINA, meaning ‘beautiful’, is a Beauty Loyalty Program designed to enhance your experience even beyond the glamorous products. It is a place where you can get tips and tricks, inspiration from beauty insiders and an access to multiple other benefits.


Connected to your Shukran

Shukran members, with an annual spend of AED 1,000 on beauty products from Lifestyle, will automatically be enrolled in our program. So, start shopping online or instore and unlock the world of ZEINA.

With many benefits


as Shukran points


Free Makeover


Exclusive Event Invites


Gift voucher


Welcome gift

Beauty Picks of the Month

ZEINA's Blog

Our blogs are here to inspire you and help you perfect any look. We’ll give you top tips, some amazing retro style pointers from bygone eras, the hottest colours and looks, as well as our Beauty Picks of the month. Time to become a pro!

Get the look

There’s nothing better than some insider tips to help you get that flawless look. Watch our tutorial videos from our brands to give you tips on how to get the most out of your beauty products, and create your signature look.

Meet our Panel

Meet our fabulous panel of beauty experts - Every month, they
will be sharing the hottest products in their makeup bag!


Yasmin Yousri (@yasminyousri_)

Yasmin is a style coach and art director based in Dubai. She enjoys motivational speaking and all things fashion.

Show her picks >