It's a Beauty Loyalty Program
ZEINA, meaning ‘beautiful’, is a Beauty Loyalty Program designed to enhance your experience even beyond the glamorous products. It is a place where you can get tips and tricks, inspiration from beauty insiders and an access to multiple other benefits.
Connected to your Shukran
Shukran members, with an annual spend of AED 1,000 on beauty products from Lifestyle, will automatically be enrolled in our program. So, start shopping online or instore and unlock the world of ZEINA.
With many benefits
as Shukran points
Exclusive Event Invites
Beauty Picks of the Month
L'Oreal Paris Paradise Extatic Mascara
Deck up your eyes by applying this mascara and grab attention in a snap
Maybelline New York Total Temptation Mascara
Give your lashes a bold look by using this phenomenal mascara.
Makeup Revolution Liquid Highlighters
Apply to the high points of the face for added dimension and glow.
KLARA Cosmetics Kiss Proof Lips Range
Smudge free liquid matte lipstick, available in 27 shades and lasting up to 24 hours!
Our blogs are here to inspire you and help you perfect any look. We’ll give you top tips, some amazing retro style pointers from bygone eras, the hottest colours and looks, as well as our Beauty Picks of the month. Time to become a pro!
Beauty Picks of the Month
Unveiling our Beauty Picks of the Month!
Skin Hydration for the Summer
The climate is getting hotter, so it is as important than ever to keep the skin hydrated during this time.
Back in Time: 70s
We're going back in time, all the way to the 70s!
Meet our Panel:
Meet our fabulous panel of beauty experts - Every month, they will be sharing the hottest products in their makeup bag!
Noor Ali (@theposhnoor)
Noor is a fashion, lifestyle and beauty blogger living in Saudi Arabia. She loves jewelry and travelling and her favorite hobbies are writing, shopping and drawing.
Asma Lootah (@by_asmalootah)
Asma, a celebrity makeup artist, is the first Emirati woman to combine the art of makeup and fashion styling. Her vision is to inspire women and educate them on beauty and fashion.
Hiba Amjed Sabri (@hibaamjedsabri)
Hiba, a Dubai based Vlogger, started her journey on Instagram sharing her love for makeup and skincare. She later created her own YouTube channel focusing on makeup tutorials, DIYs and product reviews.
Nur Al Oteibi (@nurao)
Nur Al Oteibi is an aspiring artist who began her journey at a very young age, with a curious mind and a piece of paper. With social media, she shares her talent and love for makeup with the world.
Bashayer Alotaibi (@alotaibi.bashayer)
Bashayer Alotaibi is a self-taught makeup artist with multiple interests: make up, interior designing, speed, song composition and rapping. To her, music and color are the essence of life.
Sarah AlYafei (@sarahalyafei)
Sarah AlYafei, born and raised in Saudi Arabia, wanted to be a doctor but ended up becoming an actress. She’s shy but is talkative and loud when she’s comfortable around you.
Zena Louay (@zena_louay)
Zena Louay is a fashion, beauty, lifestyle and travel blogger from Iraq but living in Dubai. She loves her makeup, clothes and her 10-year old son.