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It's a Beauty Loyalty Program

ZEINA, meaning ‘beautiful’, is a Beauty Loyalty Program designed to enhance your experience even beyond the glamorous products. It is a place where you can get tips and tricks, inspiration from beauty insiders and an access to multiple other benefits.

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Connected to your Shukran

Shukran members, with an annual spend of AED 1,000 on beauty products from Lifestyle, will automatically be enrolled in our program. So, start shopping online or instore and unlock the world of ZEINA.

With many benefits

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as Shukran points

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Free Makeover

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Exclusive Event Invites

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Gift voucher

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Welcome gift

Beauty Picks of the Month

ZEINA's Blog

Our blogs are here to inspire you and help you perfect any look. We’ll give you top tips, some amazing retro style pointers from bygone eras, the hottest colours and looks, as well as our Beauty Picks of the month. Time to become a pro!

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Beauty Picks of the Month

Unveiling our Beauty Picks of the Month!

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Skin Hydration for the Summer

The climate is getting hotter, so it is as important than ever to keep the skin hydrated during this time.

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Back in Time: 70s

We're going back in time, all the way to the 70s!

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Get the look

There’s nothing better than some insider tips to help you get that flawless look. Watch our tutorial videos from our brands to give you tips on how to get the most out of your beauty products, and create your signature look.

Meet our Panel:

Meet our fabulous panel of beauty experts - Every month, they will be sharing the hottest products in their makeup bag!